35
lifters
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Good$102.60avg listing price — sweet spot $15–$100
Review moat
Okay2,077.89avg incumbent reviews — the moat a new listing must climb
Market size
Okay$188K$188K/yr · 178K searches
Price range
Okay$9.78–$233.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Competition
Bad85%top-5 click share — a locked-up shelf