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Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Market size
Good$700K$700K/yr · 1.1M searches
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Good$5.71–$28.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.58avg listing price — sweet spot $15–$100
Review moat
Okay3,837.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand