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license plate light bulbs
Skip itPrices mostly outside the sweet spot ($4.94–$11.27) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$98K$98K/yr · 208K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad9,914.15avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.45avg listing price — sweet spot $15–$100
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
Price range
Bad$4.94–$11.27cheapest to priciest tracked listing — scored on the share inside $15–$100