40
leather keychain
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good1,004.96avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.89–$25.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Good$11.98avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 219K searches