Skip to content
51

la chica fresita air freshener

Worth a look

Shows low returns (0.3%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.

Market size 40Growth 34Conversion 80Competition 20Returns 98Price range 84Avg price 88Brand share 34Review moat 63Quality gap 43

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$20.26

avg listing price — sweet spot $15–$100

Price range

Great$10.52–$42.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good982.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$202K

$202K/yr · 120K searches

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Reviews