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53

kohler fuel filter

Worth a look

Shows low returns (0.5%), but a small market ($32K/yr) keeps it on the watch list.

Market size 8Growth 72Conversion 95Competition 42Returns 98Price range 68Avg price 64Brand share 30Review moat 73Quality gap 19

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good583.57

avg incumbent reviews — the moat a new listing must climb

Growth

Good+54.6%

90-day search growth — must beat 0% to launch

Price range

Good$6.22–$34.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.70

avg listing price — sweet spot $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$32K

$32K/yr · 19K searches

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