49
kingpin lock
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Great$61.73avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good672.71avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good$282K$282K/yr · 71K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Price range
Okay$21.08–$235.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals High Price