50
kill switch
Worth a lookShows a sweet-spot price point ($39.07 avg), but soft demand (-6.9% this quarter) keeps it on the watch list.
Avg price
Incredible$39.07avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good628.29avg incumbent reviews — the moat a new listing must climb
Market size
Good$705K$705K/yr · 731K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$5.99–$198.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.9%90-day search growth — must beat 0% to launch