38
kids chest protector
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$41.33avg listing price — sweet spot $15–$100
Price range
Incredible$15.87–$84.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good942.35avg incumbent reviews — the moat a new listing must climb
Growth
Good+26.0%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad6.7%return rate — above 5% kills the launch gate
Market size
Bad$39K$39K/yr · 56K searches
Signals High Returns