36
key fob holder
Skip itPrices mostly outside the sweet spot ($4.78–$16.06) — this niche doesn't clear our bar today.
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good986.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$8.82avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$50K$50K/yr · 421K searches
Price range
Bad$4.78–$16.06cheapest to priciest tracked listing — scored on the share inside $15–$100