35
kerosene can
Skip itSoft demand (-88.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$53.76avg listing price — sweet spot $15–$100
Price range
Great$13.04–$122.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good706.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$83K$83K/yr · 119K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-88.6%90-day search growth — must beat 0% to launch