45
kenworth mud flaps
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible18.7avg incumbent reviews — the moat a new listing must climb
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$100.75avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Price range
Okay$60.70–$198.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$56K$56K/yr · 30K searches
Brand share
Bad99%top-5 brand share — brand-locked demand