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54

kawasaki 11013-0752 air filter

Worth a look

Shows searches that convert (19.3% search→purchase), but a small market ($39K/yr) keeps it on the watch list.

Market size 10Growth 84Conversion 100Competition 24Returns 98Price range 73Avg price 77Brand share 36Review moat 74Quality gap 15

Conversion

Incredible19.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Great+83.7%

90-day search growth — must beat 0% to launch

Avg price

Great$15.60

avg listing price — sweet spot $15–$100

Review moat

Good530.47

avg incumbent reviews — the moat a new listing must climb

Price range

Good$8.32–$32.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$39K

$39K/yr · 13K searches

Search terms