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jeep keychain
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great408.47avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.72avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$111K$111K/yr · 362K searches
Price range
Okay$7.15–$17.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand