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Launch itA $5.8M/yr market growing +31.3% this quarter with returns at 3.5% — clears our launch bar.
Market size
Incredible$5.8M$5.8M/yr · 9.9M searches
Avg price
Great$79.98avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+31.3%90-day search growth — must beat 0% to launch
Review moat
Good1,394.51avg incumbent reviews — the moat a new listing must climb
Price range
Good$24.56–$171.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price