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irwin quick lift
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$72.04avg listing price — sweet spot $15–$100
Review moat
Good972.56avg incumbent reviews — the moat a new listing must climb
Price range
Good$39.88–$146.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$303K$303K/yr · 257K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad6.1%return rate — above 5% kills the launch gate
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf