45
intercooler
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Incredible42.1avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Good$167.00avg listing price — sweet spot $15–$100
Market size
Okay$156K$156K/yr · 213K searches
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$50.52–$889.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price