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ignition switch
Worth a lookShows a sweet-spot price point ($27.95 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$27.95avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$5.13–$94.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great326.08avg incumbent reviews — the moat a new listing must climb
Market size
Good$645K$645K/yr · 881K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-6.2%90-day search growth — must beat 0% to launch