44
ibc tote funnel
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great243.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$149.99avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Price range
Bad$5.20–$490.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$55K$55K/yr · 18K searches