53
horn
Worth a lookShows beatable incumbent ratings (4.3★), but weak search conversion (2.1%) keeps it on the watch list.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.92avg listing price — sweet spot $15–$100
Price range
Good$6.29–$38.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good$294K$294K/yr · 917K searches
Review moat
Okay1,845.04avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale