49
hood prop
Skip itSoft demand (-10.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.23avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great449.27avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.23–$49.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$156K$156K/yr · 204K searches
Growth
Bad-10.9%90-day search growth — must beat 0% to launch