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honda odyssey key fob
Worth a lookShows beatable incumbent ratings (4.3★), but a small market ($39K/yr) keeps it on the watch list.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great436.52avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.18avg listing price — sweet spot $15–$100
Price range
Good$7.77–$34.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 72K searches
Signals Low Review Barrier