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honda odyssey air filter
Worth a lookShows searches that convert (11.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$19.83avg listing price — sweet spot $15–$100
Price range
Great$7.95–$61.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,500.56avg incumbent reviews — the moat a new listing must climb
Market size
Okay$127K$127K/yr · 58K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality