54
hitch tightener
Worth a lookShows searches that convert (9.6% search→purchase), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.70avg listing price — sweet spot $15–$100
Growth
Good+59.5%90-day search growth — must beat 0% to launch
Price range
Good$8.84–$29.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$450K$450K/yr · 299K searches
Review moat
Okay2,029.69avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf