65
hitch pin
Launch itA $1.0M/yr market growing +51.2% this quarter with returns at 2.1% — clears our launch bar.
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 864K searches
Returns
Good2.1%return rate — above 6% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+51.2%90-day search growth — must beat 0% to launch
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$3.15–$36.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,933.7avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.34avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality