48
hitch light
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.23avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good938.76avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.23–$150.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$133K$133K/yr · 332K searches
Returns
Bad7.1%return rate — above 5% kills the launch gate
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Returns