60
highway pegs
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$68.74avg listing price — sweet spot $15–$100
Review moat
Great325.51avg incumbent reviews — the moat a new listing must climb
Growth
Great+68.0%90-day search growth — must beat 0% to launch
Market size
Good$358K$358K/yr · 299K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$34.09–$291.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad7.1%return rate — above 5% kills the launch gate