47
hei distributor
Skip itPrices mostly outside the sweet spot ($53.77–$231.41) — this niche doesn't clear our bar today.
Avg price
Great$78.09avg listing price — sweet spot $15–$100
Review moat
Great373.85avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$230K$230K/yr · 97K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Price range
Okay$53.77–$231.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price