48
heat wrap
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.27avg listing price — sweet spot $15–$100
Price range
Great$7.81–$94.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Good+38.5%90-day search growth — must beat 0% to launch
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,864.11avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$46K$46K/yr · 30K searches