headlight tint
Worth a lookShows beatable incumbent ratings (4.1★), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$14.92avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$5.49–$33.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,376.45avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Market size
Okay$155K$155K/yr · 342K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand