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headlight polish
Worth a lookShows searches that convert (13.4% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$19.15avg listing price — sweet spot $15–$100
Price range
Good$8.73–$32.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$549K$549K/yr · 214K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad12,874.86avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand