47
head bolts
Skip itSoft demand (-3.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$49.66avg listing price — sweet spot $15–$100
Review moat
Great171.44avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Okay$17.83–$191.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$217K$217K/yr · 128K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-3.6%90-day search growth — must beat 0% to launch