52
half car cover
Worth a lookShows beatable incumbent ratings (3.9★), but a small market ($26K/yr) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible$32.00avg listing price — sweet spot $15–$100
Price range
Great$11.28–$82.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good503.54avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 61K searches