46
h7 halogen headlight bulb
Skip itSoft demand (-34.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.68avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good$6.07–$150.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$252K$252K/yr · 127K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,768.1avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Bad-34.5%90-day search growth — must beat 0% to launch