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h6054 headlights
Skip itSoft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$44.30avg listing price — sweet spot $15–$100
Price range
Great$7.78–$97.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good970.37avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad$58K$58K/yr · 27K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch