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grit guard
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$8.22–$45.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Growth
Good+32.1%90-day search growth — must beat 0% to launch
Market size
Okay$221K$221K/yr · 200K searches
Review moat
Okay2,766.36avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand