40
green slime
Skip itSoft demand (-35.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$3.39–$32.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.08avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,286.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad$43K$43K/yr · 70K searches
Growth
Bad-35.6%90-day search growth — must beat 0% to launch