52
green led lights
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but soft demand (-24.5% this quarter) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$21.63avg listing price — sweet spot $15–$100
Price range
Great$5.62–$81.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay2,131.04avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 158K searches
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand