41
grease pump
Skip itPrices mostly outside the sweet spot ($33.29–$1328.81) — this niche doesn't clear our bar today.
Review moat
Incredible43.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$308.50avg listing price — sweet spot $15–$100
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$54K$54K/yr · 14K searches
Price range
Bad$33.29–$1328.81cheapest to priciest tracked listing — scored on the share inside $15–$100