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gray silicone caulk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$24.71avg listing price — sweet spot $15–$100
Price range
Great$6.07–$74.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$258K$258K/yr · 52K searches
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,972.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand