39
glass wax
Skip itA concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$18.17avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$9.23–$29.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good984.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 47K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf