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63

gear puller

Launch it

A $877K/yr market growing +5.8% this quarter with returns at 4.3% — clears our launch bar.

Market size 75Growth 32Conversion 54Competition 75Returns 34Price range 82Avg price 95Brand share 70Review moat 69Quality gap 75

Avg price

Incredible$33.98

avg listing price — sweet spot $15–$100

Price range

Great$6.25–$107.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$877K

$877K/yr · 577K searches

Competition

Great40%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good721.06

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Growth

Okay+5.8%

90-day search growth — must beat 0% to launch

Trend