40
gear marking compound
Skip itSoft demand (-24.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$17.23avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Great$6.99–$40.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,270.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$65K$65K/yr · 53K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.1%90-day search growth — must beat 0% to launch