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gear box
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good584.17avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$352K$352K/yr · 267K searches
Avg price
Okay$230.84avg listing price — sweet spot $15–$100
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Price range
Bad$10.05–$607.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price