51
gas treatment
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.0M$2.0M/yr · 1.1M searches
Avg price
Good$14.60avg listing price — sweet spot $15–$100
Price range
Good$5.36–$31.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad16,835.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand