60
gas can cap
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good755.76avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+34.1%90-day search growth — must beat 0% to launch
Price range
Okay$3.94–$24.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.30avg listing price — sweet spot $15–$100
Market size
Okay$115K$115K/yr · 172K searches
Signals No Dominant Brand