56
funnel with hose
Worth a lookShows searches that convert (9.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Great453.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.41avg listing price — sweet spot $15–$100
Price range
Bad$5.24–$17.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$83K$83K/yr · 87K searches