49
funnel holder
Skip itSoft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible30.95avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$25.87avg listing price — sweet spot $15–$100
Price range
Incredible$15.81–$47.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$50K$50K/yr · 80K searches
Growth
Bad-40.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier