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fuel tester
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Growth
Good+56.3%90-day search growth — must beat 0% to launch
Review moat
Good700.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.53avg listing price — sweet spot $15–$100
Market size
Okay$135K$135K/yr · 100K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$9.79–$13.32cheapest to priciest tracked listing — scored on the share inside $15–$100