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fuel tank
Launch itA $2.8M/yr market growing +3.8% this quarter with returns at 1.2% — clears our launch bar.
Market size
Incredible$2.8M$2.8M/yr · 1.3M searches
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Review moat
Great471.54avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$250.83avg listing price — sweet spot $15–$100
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$88.96–$968.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price